Since he was a child he wanted to wear a helmet and play football, but due to a neighbor’s accident, his parents never allowed him to play. A passionate fan of Dan Marino’s Dolphins, he never missed the games every weekend and has never forgotten the 4 times the Bills made it to the Superbowl without a win.

Years later he decided to specialize in sports, kids and cars advertising, but the NFL was always his favorite. He has done various jobs in Mexico and the USA, for ESPN, winning multiple awards.

Graduated from Science Communications at Tecnológico de Monterrey, Mexico City (2004) with exchange studies in Swinburne University at Melbourne Australia and in EICTV in Cuba.

He was selected for the IV International Student Films and Video Festival of Beijing Film Academy in 2005 with his short film “The Loo” in which he was proudly screenwriter, producer, director and editor, Final project, of his major in communications at ITESM-CCM.
In 2007 he coursed a diploma program “Photography for Cinema” at ESCAC (Escola Superior de cinema i Audiovosuals de Catalunya ) in Barcelona Spain.

After 6 years of being AD, In 2010 he started directing tv spots, and has worked in Santos Films, Aca Films, DFLA Films, and Bikini Films, in Mexico and US, as a Freelance Director, he had shot more than 100 spots.

Winner of the 2018 SILVER PROMAXBDA GLOBAL EXCELLENCE PROMOTION MARKETING AND DESIGN AWARD, GENERAL IMAGE CAMPAIGN (SPORTS) with the campaign “NADA COMO LA NFL” produced by DFLA FILMS.

Winner of the 2019 SILVER PROMAXBDA LATIN AMERICA AND US HISPANIC SPORTS PROMOTION with the SPOT “INSPIRED” US OPEN, produced by DFLA FILMS.

Winner of the 2022 GOLD PROMAXBDA LATIN AMERICA AND US HISPANIC MARKETING SPORTS PROMO with the campaign “LOS RODRÍGUEZ”, by DFLA FILMS.

With a fresh and innovative view, using new technologies, he has a free style, and a strong commitment with the film industry..